Delivers: Adults 25-54

Great for: Auto dealers, boutiques, child care, educational, health and fitness, malls, mass merchandisers, pet stores and services, telecommunications, travel

Audience

Female 54%

Household Income

$75,000+ 33%

Source: Scarborough USA  Aug06-Sept07

Wild Wild World

It’s a wild world out there and Animal Planet has it pegged. From unruly pets to animal wars to some of the strangest critters anywhere, Animal Planet’s creature features fascinate, educate and entertain. Animal Planet is dedicated to that unique relationship between people and animals, and not just cuddly pets.  Animal Planet pursues the stories of all kinds of creatures, all over the world. And whether a show elicits an “Awww, cute” or an “oh, ick” from the viewer, there’s one thing you can be sure about: People watching Animal Planet are engaged with everything they see on the screen.

Animal Planet Website

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